Government has challenged the Zambia Daily Mail Newspapers to increase circulation of its paper and improve on news packaging.
Information and Broadcasting Services Permanent Secretary Sam Phiri said the company should deepen its reporting techniques and effectively analyse issues happening in society.
Dr. Phiri said the paper should also reflect diversity of opinion in its reporting but stick to its mandate as a public media.
He advised the paper to equally help publicise Government programmes and agendas.
He stated that there should be a clear distinction between Government and political parties adding that the mandate of the paper should be in line with policy of Government of the day.
He further called on the company to work in line with their motto “Without Fear or Favour” in their daily reporting of news.
Dr. Phiri said this when he conducted a familiarisation tour of the Zambia Daily Mail in Lusaka yesterday.
And speaking earlier, Zambia Daily Mail Managing Director, Evans Milimo said there had been a decline in circulation figures because of tense competition from other media including newspapers, Television and Community radio stations.
Mr. Milimo nevertheless, explained that the acquisition of a new printing press which was launched last year would help improve sales as the paper would be reaching the market on time.
He disclosed that the Zambia Daily Mail Newspapers had also undertaken a rural subscription market survey which revealed that there was market.
He also disclosed that the company was facing serious financial challenges which are affecting its liquidity position.
Mr. Milimo further asked Government to consider giving the company about K10 billion for recapitalisation.
He also appealed to Government to consider writing off the statutory debt which the company owes the Zambia Revenue Authority (ZRA), National Pensions Scheme Authority (NAPSA), and the Workers Compensation Fund.
ZANIS
Besides LT and the Post , all these other newspapers are jokes
Zambia has gone down, and the newspapers are not worth reading there
When my fiance and I come to zambia in july, i am curious to see what he makes of the way we live, I hope I am not embarrased
You are simply the best when it comes to sports coverage. Very balanced
DAILY MAIL STAFF “HAVE FEAR OF NOT GIVING FAVORS”.
SILLY GOVERNMENT WANTS EQUAL REPORTING BUT IT MUST FOLLOW GOVERNMENT TONES.
THE MAJORITY WILL NOT BUY A PROPAGANDA NEWSPAPER THAT ONLY SPEAKS HOW THE GOVERNMENT EDITORS WANT IT.
to improve circulation? just be objective in your reporting then we’ll buy
People cant buy propanganda in this age. So stop propanganda and your paper will sell. Otherwise forget it guys.
Just sell the bloody thing.at least it could be revamped by an investor with moola.
Taxpayers are tired of subsidizing such organizations through tax write-offs, transfers and special treatment. Just privatize the damn thing.
Please ba daily mail dont listen to this Permanent Secretary. The moment you will write anything good about UPND, you will all be fired! So write what they want and keep your jobs.
I agree with all the bloggers above. How can a govt owned paper improve circulation if it is printing propaganda? No way. The only way is to free it and give it to the private sector. The adbice by the PS should be clearer and to the point. The editor is a Muzungu wanga so how can he ensure diversiry of opinion when the MMD has ensured he gives only them their desired publicity? The simple solution is PRIVATISE THE MEDIA!
#1 Ba Mushota. Finally you have a fiance? Its high time. But what I willl not understand is why it had to take you 47 years to find one. And then it had to be in Tanzania. Your mother is still complaining that tamutuma indalama na nomba.
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