
GOVERNMENT has urged the media to focus on issue based reporting if they are to attract international awards like the annual CNN African Media Awards.
Information and Broadcasting Services deputy minister Forrie Tembo said scandalizing personalities or defaming individuals would not earn the local Journalists international recognition.
Mr Tembo told journalists during the welcome dinner ahead of the CNN MultiChoice African Journalist Awards 2015 that there was need for individual journalists to invest their resources into issue based reporting.
“You don’t expect to get nominated and eventually win an award with a defamatory story but issued based and investigative stories that help to shape society in the right direction,” Mr Tembo said.
“You don’t expect to get nominated and eventually win an award with a defamatory story but issued based and investigative stories that help to shape society in the right direction,” Mr Tembo said.
About 40 journalists from Zambia entered the awards but none was nominated. There are 31 finalists from 15 countries are expected to walk away with an award.
Mr Tembo, cited also the lack of exposure as one of the factors that led to none nomination of local journalists to the annual prestigious award.
He said it was against this background that Government decided to carry some local journalists so that they could learn from their counterparts and make a difference in future.
Mr Tembo said Government would continue working with partners like MultiChoice to help local journalists acquire and sharpen their skills for them to compete on the international scene favourably.
Mr Tembo, who is accompanied by information permanent Secretary Godfrey Malama, Director Media Development Isaac Chipampe, are here to witness the event which marks the 20th anniversary of the African media awards.